Success in real estate is very elusive. As agents, we start our businesses looking for money and flexible hours to do what we want to do, but all too often those dreams are dashed to pieces by the crushing realities and difficulties of being real estate professionals. There simply isn’t enough time in the day to do everything we want to get done, and there doesn’t seem to be enough resources to make it happen. Often, we find ourselves working late nights and during the weekends with very little money to show for it.
Financial hardship, irregular income, and mental and emotional fatigue are too common in this industry. The business of real estate can be very, very hard if we are not fully prepared to embrace the demands of such a rewarding yet competitive profession. The good news is that there is hope. You can conquer the chaos, you can have the business you always wanted, and you can have a great life. Many have done it, and there is no reason why you shouldn’t be able to.
Over the past 15 years, I’ve personally coached and interviewed thousands of agents, and 30 of the top agents in the country including #4 and #7 according to Forbes and the Wall Street Journal and I discovered that they all do different things in different ways, but they all do the major things the same way.
- What they don’t do?
- They don’t do Cold Calls
- They don’t call expired listings
- They don’t work with For Sale By Owners
- They don’t just send postcards
What they do is 100X more powerful than ANY of those things. And even now, hardly anybody understands the strategy.
The following pages are filled with exciting stories and ideas from successful brokers and agents who are going to share with us what works and what it takes to build a successful real estate practice in today’s crowded real estate industry. Our purpose at The Montiel Organization is to help real estate agents succeed by following a three-step process. First, increase profitability. Second, put in place systems to automate the business. Third, scale the practice to make more money and have more free time. These three steps are the reason our company exists.
Having worked with thousands of agents, we’ve seen consistent patterns among those agents that are successful and those that are not. In this book I have interviewed 12 of the most successful real estate agents and brokers in North America. They are in the top 1% of their peers in the nation, and they have consistently grown their revenues, profits, and positive reputations based on their uniquely valuable problem-solving throughout the marketplace. They increasingly transform the structures, relationships, and systems within their businesses. The insights they have all generously shared with me during our interviews for the Miami Real Estate Show are invaluable.
Enjoy the book!
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