Miami-raised and Havana born, Alicia Cervera Lamadrid comes from a family whose name is synonymous with luxurious land holdings; she grew up surrounded by real estate, with both parents in the business (Alicia Cervera Sr. founded Cervera Real Estate, Miami’s first real estate firm specializing in developer sales). Cervera Lamadrid joined her mother’s firm in the early 1980s. She took on different roles and learned the business from the ground up. Her sharp business acumen and personable, people-first attitude keeps her among the major players in the industry.
After years of successfully representing Miami’s top developers, the Related Group invited Cervera Lamadrid and Cervera Real Estate to join forces in 2000. The result was Related Cervera Realty Services (RCRS). In just ten years, under the leadership of Cervera Lamadrid, the full service real estate brokerage sold over 14,600 units, representing over $6.8 billion. Since the marketplace began to shift in 2008, Cervera Lamadrid led sales teams to close over $720 million worth of units it had represented in developer sales.
Active in the community, Cervera Lamadrid was the youngest founding member of the Master Broker’s Forum in 1992, where she currently serves as Honorary Chair. Most recently, she was recognized by the Greater Miami Chamber of Commerce as “2011 Condo Broker of the Year” and by the Miami Herald as “2011 Miami Power Broker” by SunPost Newspaper.
Cervera Lamadrid also dedicates her time to fundraising for United Way, for which she serves as Co-Chair for the Miami-Dade Tocqueville Society Cabinet.